Head of Sales - Fire Alarm Systems

Location: London to Midlands (Hybrid field-based)

Salary: c. £70,000 + c. £40,000 commission + car allowance

Sector: Fire Alarm Systems Installation

Company Overview - Fire Detection Installer seeking leader of Account Managers

We're proud to be recruiting on behalf of a leading Fire Alarm installation and service provider. With a strong reputation across commercial and public sector clients, they're now seeking a strategic Head of Sales to lead a high-performing team of Account Managers and drive growth across the Midlands and South East.

Role Summary - Sales Manager/ head of Sales (Fire Alarm Installer)

This is a senior leadership role focused on team performance, coaching, and strategic expansion - not direct selling. You'll manage a team of 14 Key Account Managers, helping them grow market share across facilities management clients including hotels, offices, hospitals, and public sector estates.

Key Responsibilities - for Sales leader/ Head of Sales/ Sales Manager - Life Safety/ Fire Detection systems

-     Lead, coach, and develop a team of 14 Account Managers

-     Drive sales performance and client retention across the region

-     Implement commercial strategies to grow revenue and market share

-     Collaborate with senior leadership on sales planning and forecasting

-     Prepare the business for your progression to Sales Director

Person required - From Fire alarm Installer - leading £8m+ Sales team

We're looking for a proven sales leader with experience managing a team of ~10+ sellers generating £1m+ each in annual revenue. You'll ideally come from a Fire Alarm or Fire & Security background, with experience selling systems to non-residential clients.

Essential Experience: Fire Alarm Sales Leader/ Account Management Leader

-     Sales leadership of a team of 10+ Account Managers or Systems Sellers

-     Experience in fire alarm or fire & security installation (FIA, BAFE, NSI-accredited)

-     Track record of leading teams delivering £10m-£20m in annual sales

-     Sector experience selling to hotels, offices, hospitals, or public sector clients

-     Based between London and the Midlands, with flexibility to travel

Package & Benefits

-     Base salary: c. £70,000

-     Commission: c. £40,000 (team performance-based)

-     Car allowance

-     No personal sales target

-     Clear route to Sales Director

-     Permanent benefits

Apply today to take the next step in your leadership career within the Fire Detection/ Fire alarms/ fire and security sector.

For a confidential discussion, contact Steve Eley - Fire and Security Careers